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If you’re looking to attract more customers, then you’ll love these copywriting tips which will show you the best way to advertise a small business

Posted by Scott Bywater in copywriting, marketing Nov 23rd, 2016 | No Comments »

Posted by Scott Bywater in copywriting Oct 11th, 2016 | No Comments »

If you read articles in newspapers clearly, you can quickly see how they often come up with their headlines. For instance, in the Daily Telegraph on the weekend there was an article about Shane Warne. And one of the headlines or sub-headlines was something along the lines of… “The smartest dumb bloke in Australia” Want […]

Posted by Scott Bywater in copywriting Aug 16th, 2016 | No Comments »

I caught up with a potential client last week who wanted me to rewrite a document for him. It was a sizeable job. Probably $20 or $30,000 in total. But I said no. Why? Because I couldn’t see how it was going to add to his bottom line. Likewise, a potential client wanted me to […]

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