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Posted by Scott Bywater in Customer Service, marketing, Psychology Jan 26th, 2017 | No Comments »

One of the best things you can do to build instant trust ANYWHERE… Doesn’t matter if it’s on social media, Google, content marketing or via offline media… Is to understand your target market better than they understand themselves. And to do that takes work. It takes questions. It means taking the time to really understand […]

Posted by Scott Bywater in Customer Service Sep 1st, 2016 | No Comments »

Your best customers are not the customers who pat you on the job and say “good job”… Your best customers are those who keep pulling money out of your pocket and giving you work… They are the ones you satisfy a NEED for. For instance, I’ve got this one client, a lovely guy, who every […]

Posted by Scott Bywater in Customer Service, Shortcut Marketing Tips Nov 27th, 2014 | No Comments » Play in new window | Download | EmbedLessons from a bad coffee about improving your customer service and measuring it…

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