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Posted by Scott Bywater in Customer Service, marketing Jul 28th, 2017 | No Comments »

Here’s an interesting question to consider… How do you become so valuable to your clients, that you can grow your business without having to get more leads? This question has been sparked in me by working with a client with a limited potential customer base. The secret to growing their sales isn’t running ad campaigns, […]

Posted by Scott Bywater in Customer Service, Lead Generation, marketing, Sales Jul 8th, 2017 | No Comments »

Sometimes it takes me a while to get back to new inquiries. It’s not deliberate, it’s just because I’m busy. However I wouldn’t suggest you follow in my footsteps, because… IT’S NOT BEST PRACTICE In fact, a study published in the Harvard Business Review titled The Short Life of Online Sales Leads suggests there is […]

Posted by Scott Bywater in Customer Service, marketing, Psychology Jan 26th, 2017 | No Comments »

One of the best things you can do to build instant trust ANYWHERE… Doesn’t matter if it’s on social media, Google, content marketing or via offline media… Is to understand your target market better than they understand themselves. And to do that takes work. It takes questions. It means taking the time to really understand […]

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