So I’ve cut down on my Facebook usage considerably over
the past few weeks and here’s what I’ve found:
I’m more productive, and no longer get stuck watching a video
on Facebook before realising and thinking “Scott, what the heck
are you doing?”
I’m happier, no longer comparing myself to others. Sadly, this is
a trait of human nature and hard to avoid on Facebook.
I’m generating more sales. That may be just randomness, but
spending time on more focused, revenue generating activities
certainly doesn’t hurt.
Seriously, I haven’t looked at the Newsfeed for a long time.
In fact, I was chatting with a colleague the other day who is a
Facebook ads guy.
And even he said, he doesn’t spend time on the newsfeed.
I don’t either.
I’ll go in after 3pm, look at my notifications, check my messages
and then leave.
Don’t get me wrong. Facebook is a very powerful marketing
vehicle. Probably THE most powerful for many businesses.
But you want to use it, don’t let it use you.