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Posted by Scott Bywater in Direct Mail, Linkedin Marketing May 12th, 2016 | No Comments »

I was chatting with a friend the other day, who was explaining how they use old school lead generation and it’s a “tough slog.” In a nutshell, they hired a telemarketing company who would make about 100 phone calls a day and generate one lead. He was after high end clients. I said to him… […]

Posted by Scott Bywater in copywriting, Direct Mail, marketing Dec 18th, 2015 | No Comments »

The other day I was chatting with a potential client, who was telling me he was approaching CEO’s and so everything had to be super short because… CEO’s DON’T READ I replied by explaining there’s multiple statistics which show CEO’s read more than everyone else… Four to Five books a month, in fact. So the […]

Posted by Scott Bywater in advertising, Direct Mail, marketing Aug 29th, 2014 | No Comments »

If I had an existing business owner put a gun to my head and say… “Bywater, make me money fast or else I pull the trigger” Do you know what I’d do? I’d send out a lost customer letter. That’s right… I’d wade through your database, look for all the prospective customers who were once […]

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