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Posted by Scott Bywater in Direct Mail Feb 13th, 2014 | No Comments »

If you want more sales, you need to make more offers for direct marketing. Here’s why… I’ve just had a sushi train open up across the road. The building it’s in took about 10 years to build, but it’s worth it for me… Coz I love Sushi and Middle Eastern food… Which are two of […]

Posted by Scott Bywater in Direct Mail, marketing Oct 21st, 2013 | No Comments »

People who market business to business think their business is oh-so-different. It’s like the business owner who purchases a new swimming pool for his home, or a restaurant meal, becomes a completely different person whenhe buys something for his business. All of a sudden, he becomes completely devoid of personality. And you need to communicate […]

Posted by Scott Bywater in Direct Mail, marketing Jul 15th, 2013 | No Comments »

So you get a new customer. They buy from you. They get busy. They forget about you. What do most business owners do? They forget about the customer… And literally flush thousands of dollars down the drain. I’m not joking. Take a moment to review all the customers you have right now who haven’t purchased […]

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