Recently I made a phone call to an old client.
Last time I did work for him was almost a decade ago.
He was a 2 man operation.
Now he’s an 80 man operation.
The end result: he’s turned into a much bigger client.
The bottom line:
Dive into your database.
There’s gold there.
Of course, you should prioritise who you contact first.
And there’s a process called RFM which allows you to do this.