Posted by Scott Bywater in general Dec 10th, 2010

Watch the video above to discover…

  • How to make your business as solid as a rock
  • What Bill Rancic (the winner of Donald Trump’s entrepreneur) can teach us about running a business
  • How to ensure a big client doesn’t become your downfall

And then click here to find out how you can make your business as secure as Fort Knox.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

Latest posts by Scott Bywater (see all)

  1. Leon on December 10, 2010 at 7:50 am:

    Hi Scott, Nice video, sound good, Content excellent (I run my business to the same theory ie “Don’t put all you eggs in one basket”). By the way I thought you could use those screens behind you as a backdrop to your topic.
    Any way keep up the good work. PS the Speed2Profit webinar yesterday had some illuminating ideas and I have already begun implementing in my business. Thanks very much for making that available to us.
    Cheers for now.
    Leon Shipard
    CCs Correct Connections
    Home Theatre Installations

  2. Rod Smith on December 10, 2010 at 8:10 am:

    The video is OK. You don’t need to worry about the light, etc, because we are mainly interested in the content, and WIIFM. It would look better if you could edit out the bit where you sit down, and where you get up to leave, just show you delivering the message.

  3. Alex Rodwell on December 10, 2010 at 8:29 am:

    Hi Scott,

    Re: your video blog:

    I would suggest to have someone start and stop the video for you.

    Less ums and ahh’s too…

    If you are trying to go for a casual relaxed feel in your video, you have done a good job.

    If however you want to come across as a sharp copywriter, tidy up those loose ends around the beginning and end of the video.

    Overall, well done for your first go!


    Dr Alex =)

  4. Paul Perry on December 10, 2010 at 8:32 am:

    A few thoughts (from one with a bit of experience in videoing in general).
    – Have a close look at the background, it can be very distracting to see the traffic going past outside and the computer screen go into power save, after all you want people to pay attention to what you are saying.
    – the light from the window seems to be knocking the exposure down in the rest of the picture, make the lighting as even as possible and even use the light from the window to light your face by facing the window.
    – ideally you need to have a mic on you or very near you for sound without that distant echo.
    – run the camera for a bit after you sit down and before you stand up then edit that off the ends, it’s called top and tailing.
    Despite what some marketers say people do appreciate a reasonably decent presentation.

  5. Loretta Jessep on December 10, 2010 at 9:22 am:

    Hey Scott,
    good job, now you’re a movie star!
    Just as casual (which makes it real) as others who do similar.
    Brett McFall does it well too.
    Mal Emery gives it a go,not exciting but its the message that counts and when you have the credientials – doesnt matter. You are you.
    If you have a minute, check out Brendon Burchard Success Academy, he’s taped himself giving a mini seminar in his own space. Energetic, full of creditenials informative etc. LOve your office.

  6. Andrew Fairholm on December 10, 2010 at 9:41 am:

    Hi Scott,
    Good vid – nice & relaxed. Your message was articulated well, liked the promo of the links – more customers made would rather view someone on line that is a real person not some corporate talking head. Mate of mine John Pike has done somthing similar in Adelaide for a recent contest. His blog site is . Look forward to the seeing the next vid.
    Andrew Fairholm

  7. Kelly on December 10, 2010 at 9:51 am:

    I think the video is fine – I like that it is causual. I do however enjoy your emails as you write so very well- I guess that’s your job.. but they are enjoyable, truthful and to the point. Out of the two I would prefer the newsletter.. time poor, print it and read it before bed or with my cup of coffee

  8. Jennie on December 10, 2010 at 9:56 am:

    We’ve been receiving your emails for about 3 years and they’re great. You write just the way you speak! The video was fantastic, content-wise. Maybe would recommend de-cluttering your background a bit more. You’re also better looking than in the photo.

  9. Carol Brett on December 10, 2010 at 10:08 am:

    Hi Scott,
    Having followed you for ages, it’s nice to finally see you in something more than just a banner photo. I enjoyed the video. I think your office looks great, I like the wall colours and also the colour of your T shirt, and the style of presentation was relaxed and easy to listen to. But as much as I liked it, I would hate to think you might replace your daily emails with a video. I really enjoy receiving your emails because you are such a clear and lovely writer – a talent which is so rare these days. Your emails are a highlight of my day and I would hate to lose them. Having said that, I did enjoy the video – and I think you look great on camera.

  10. Linda Cook on December 10, 2010 at 10:41 am:

    I liked your video, Scott. I have to say though, after rec’g your e-mails for over a year now, I was shocked by how young you look. If I had seen your video before reading your e-mails, I might have dismissed you in the first few moments.

    I have heard from you in writing long enough, though, to know you have something to say that will be worth hearing.

    Seeing you in your home office helps me as a fellow copywriter feel I could be a success, too…I’m not sure how “uppity” clients would respond; but maybe it’s finally getting to a point where results matter more than appearances.

    No, come to think of it, there will be people for whom appearances will always matter. I guess you just have to figure out how much it matters to you. I think either a black turtleneck or plain black long-sleeved shirt (or maybe dark blue) looks serious enough without seeming too fussy or too frivolous. You can always have your swim trunks and fuzzy duck slippers on just out of camera view.

    Loved your point about it being more dangerous to be in a job than in business these days–here’s my question–how do you work on your business while still employed, and how do you recognize that optimal jumping point?

    My dad used to say, unless you’re a great swimmer, you’d better keep a tight grip on the dock, especially in rough waters. He grew up in the (last) Great Depression.

    Anyway, good luck with the videos. I actually like to read the blog and to see videos equally well. Sometimes things “sink in” for me better when I read them, though.

    What might be especially beneficial would be a video supplemented by bulleted points in print or on the screen as you present. What do you think of that idea?

    I’d like to mention, I’ve had trouble when you’ve spoken of a special presentation or interview on-line; I’ve not known when your time would correspond to our time, and often I think, I’d like to take part or listen to that, but I feel defeated in advance because I don’t have the time or energy to figure out the time difference. It’s not at all unusual for me to be reading your e-mails on-the-fly, so I only have a couple of seconds to write something down on my schedule before I dash out the door. Anything you can do to make that easier would make me more likely to participate.

    What would be helpful, too, would be if you mentioned major cities’ corresponding times in other time zones. You might say, “If you’re in the neighborhood of LA, you’ll want to tune in (log on) at 4:00 p.m. Thursday afternoon. If you’re around Atlanta, catch us at 7:00 Thursday evening, and if you’re a nightowl in Dublin, join us midnight on Friday.”

    Of course, if you can figure out how to do it, you could charge a little charge for a person to access specific little kernels of knowledge at $5.00 or so apiece. You could give about 800 words of content for that $5.00 and perhaps get into some repeat and automatic sales. Snippets of info are like tiny bites you give a baby of a big sandwich. And it’s good to give the baby a chance to pick off only the bologna if they don’t have any use at all for the lettuce, if you catch my meaning.

    I like to pay everything by PayPal because it’s so easy, and $5.00 seems like an easier amount to part with these days as opposed to $10 or higher amounts.

    It’s the ideal buying situation to have available to a person, for a price;),no matter when they can listen or watch, the clip which “lives” on your site in perpetuity.

    Funny you mention keeping your business strong as Fort Knox. The Gold Vault is practically in my back yard.

    Linda C.

  11. Colin on December 10, 2010 at 1:23 pm:

    Nice video Scott valid points already doing most of them. Just don’t wear Mossimo!!



  12. Terry on December 10, 2010 at 1:37 pm:

    Hi Scott,
    I like what you do and read your emails everyday and pick up many tips.
    The facts are you don’t have to be Cecil B to produce a video…especially trying to relay basic ideas to people as you have done in this.
    Fancy produced videos with crap content are still crap.

    I think you should keep it as simple as possible like you are…and if you remember your own advice …just do something..its better than doing nothing at all.

    Well done


  13. Mary on December 10, 2010 at 5:45 pm:

    Hi Scott
    Good job on the video. Great that you have started.
    Already know you through your emails.

  14. Ellen Schafer on December 10, 2010 at 8:11 pm:

    Hi Scott,
    I really liked your video. It was lay back but still very engaging. If I had never heard of you before I would think that “this guy talks easily and I can understand where he is coming from….and he is prepared to give away a business tip that could be valuable”. I think you have hit the nail on the head with your video – it was simple – easy to understand – not hard sell and you gave something away…’ve got it right first time around 🙂

  15. Michael on December 12, 2010 at 3:05 pm:

    Nice One Scott,

    Well Done for your first Video.

    I am sure you will back and be able to find a few areas you can improve on all by yourself. Thats how you learn best anyways, self made improvements.

    Content was great, and your presentation was great. Good on you Mate.

  16. Pete Finch on December 15, 2010 at 9:11 am:

    I’m looking forward to future episodes now Scott. Nice work and soon you’ll find out how powerful and helpful video can be.

    I’ve done some video work 20+ years actually so here goes: no logo clothing and maybe a top that’s not quite as casual, say a good polo or open neck regular shirt; you look trapped in the corner of the office; daylight through the window makes for nice lighting but we don’t need to see the window nor the distraction of buses and trucks going past; the computer monitors could have a slide or non-intrusive screensaver running, as long as the monitors don’t decide to hibernate; otherwise looked and sounded pretty natural except for some ums and ahhhs but they’ll soon disappear.

    Thus said, the content is more important, and that’s why look to you.

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