One of the best things you can do if you’re looking for more leverage is write down all the repetitive work you do on a week to week basis…
Then find someone else to do it so you can focus on the more profitable tasks involved in running a business…
LIKE MARKETING AND BRINGING IN THE SALES
Think about it – in one hour you could send out a bunch of invoices & reply to some customer service emails…
Or you could write an ad that generates a new client for you each week.
What’s going to be more profitable? What’s going to be more productive?
I remember going to a Tom Hopkins seminar once and he said that everyone should pin up the following question in their office…
AM I DOING THE MOST PRODUCTIVE THING POSSIBLE AT THIS VERY MINUTE?
Of course, it’s tough to get other people to do stuff if you’re on a tight budget.
But over recent years, as the world has become more international, there’s been a lot of talk about outsourcing.
And for good reason – when you’re talking about paying $30 an hour for a team member here in Australia, you might be able to get them for $8 an hour overseas… allowing for more margin for error.
But what most people fail to answer is:
How do you find the right people?
Which web sites do you go to?
How do you know who’s good and who’s not?
How much should you pay for different skill levels?
And when should you outsource – actually hire someone and put them on your books.
Versus out task – get a one off job done.
All of those questions are answered in my interview with David Jenyns.
And you can get your hands on the interview and transcript now for less than $50 by clicking here.