Posted by Scott Bywater in Lead Generation, Sales Sep 8th, 2014

If you have salespeople, here’s a little tip for ya…

Next time they walk away without making the sale, try…


That’s right.

Send out a letter which says something along the lines of…

I noticed you had a meeting with Bob / Sam / Bill / whoever.

But you didn’t move forward

This really concerns me as most people do.

Can you let me know why?

Think about it.

If someone has gone to the effort of meeting with a sales person,
they’re obviously interested in what you’ve got to offer.

They may have just not “gelled” with the salesperson.

Or perhaps the salesperson didn’t hit the hot buttons.

Or whatever.

But if you’re selling something for say, $5,000, and you have
10 appointments a week and only 20% close.

If you could get just a 12.5% of the remaining 8 to move forward…
that would put $5,000 in your account a week.

Or $250,000.00 a year.

Anyway, if you have a sales team that isn’t converting as well as
you’d like them to…

And you’re interested in having a letter like this created for you…

Just hit reply. I may be able to help.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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