Posted by Scott Bywater in advertising, copywriting Jun 27th, 2013

When I was in year 10, I came down with a bout of glandular fever.

I was living in Darwin at the time and it was a really tough time for me, as I took half the year off to just hang around
home…

And it’s kind of difficult to have too much time to think when you are 16.

Anyway, I was going to repeat that year, until a lady called Mrs. Pettit (thank you) pulled me aside and said what are you
doing? You are too smart to repeat? Forget it.
I continued on and did reasonably well for the year.

So much so, that I was pulled aside for a briefing for the year 9’s where the school gave the year 9’s an opportunity to talk
to the year 10’s about what it was going to be like.

The whole idea was that you scared the beejeezus out of the year 9’s in an attempt to make them fear year 10 and really work
hard.

I decided to just be honest.

So when I was asked I said:

“Listen, the teachers all talk about how hard year 10 is. But it’s not really… you don’t need to be scared. You just need to
pay attention and do your work. It’s not really any harder than year 9.”

One of the teachers was not impressed.

And had no hesitation in letting me know.

But really, what do I care?

You asked me to tell them from my heart.

I’ll tell them from my heart. I’ll tell them straight.

I owe it to them to do that.

In fact, I like to do that with everything.

No mystery… just the facts, maaammm.

For instance, some people think writing ads & sales letters is some
type of black-hate science. And many of the gooroos have an interest
in making you think that.

But it’s not.

In fact, if you will just learn to talk and then write with a passionate
message… you’re half way there. That’s right…

Say your message out loud

Then write it down.

Say the next sentence out loud

Then write it down.

That’s why it’s called salesmanship in print, baby.

Of course, you’ve got to understand the mechanics of what to say and how to structure your message.

But even that’s not very hard.

I walk you through the whole process, step-by-step in this comprehensive program

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

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