Posted by Scott Bywater in marketing Sep 2nd, 2017

I went to the Stamford Plaza last Friday night to catch up with David Jenyns and
Nik Thakorlal while Dave was in town…

And the topic turned to a guy by the name of Peter Thiel, author of Zero to One.

Anyway, one thing which Peter talks about is not starting a business unless you
can do things 10x better than your competition.

Unless you’ve got a breakthrough.

Like for instance, Uber over the taxi industry.

Or Skype.

Or the iPhone.

Think about it: every breakthrough in the market does something WAY different
to their competitors…

And yet most people try to copy their competitors.

What’s the secret?

Ask your customers about the biggest gripes. What frustrates them about their industry.

For instance, one of the biggest gripes in the coaching industry is lack of accountability
and that you get all these ideas but nothing gets done.

I have a handful of clients I am now working with in a very different way to most, and
the stick rate so far has been impressive.


Because when you do something different or better than everyone else in your industry.

When you solve a problem nobody else is solving…

There is no competition.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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