Posted by Scott Bywater in marketing Apr 10th, 2018

There’s so much information out there these days, it’s natural to look for that
magical step-by-step system.

We want the how…

We want it all laid out for us step-by-step…

Just plug and play.

But just because an expert achieved a result 3 months ago with their market, it does
not mean it will work exactly the same now to your market.

I’ve met people who have tried dozens of split tests recommended by others.

They didn’t work for them.

Don’t get me wrong, sometimes it can work.

I used the product launch formula, and generated tens of thousands of dollars with it.
Same with Frank Kern’s Mass Control. And Sean Mize’s $25 book made me tens of
thousands of dollars.

They can work, but the thing is each technique is a tool.

Get the tools, yes.

Learn Facebook advertising.

Learn Youtube advertising.

Learn Google Adwords.

BUT then relate it to your specific situation.

Where am I on the chess board? Is it appropriate for me.

Then go for a coffee…

Draw on your mental toolbox…

And map out a plan, based on all the tools that are sitting there
in your subconscious mind.

Of course, if you haven’t done the learning, you don’t have the

It’s just like any other form of knowledge.

A doctor might know a dozen approaches to take for someone
with a sore throat. But you and I probably don’t. We’re not going
to get those gut feelings and be able to rely on intuition… because
we don’t have the knowledge.

However when it comes to marketing, I do.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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