Posted by Scott Bywater in Email Marketing, general Mar 27th, 2009

Is your email campaign doing great? Are you looking
for an effective email marketing campaign to help
boost your business? If yes, then here are some for you.

To start with…

Email Campaign 101: Do you over-analyze your email content?

Have you ever wondered why… even though many
people call me Australia’s leading copywriter, I make
a number of many sphelliinge mistakes in my emails?

You wouldn’t be the first. Every couple of weeks, I
receive an email from someone pointing one out to me.

Well, there’s a few reasons.

Firstly, my writing is designed to sell. That’s my
number one priority. And I have found even if there
are spellying mistakes within my email campaign copy…

…it’s far more important to be able to SELL than
it is to be able to SPELL.

Of course, that depends on what your objective is. If
you are planning to impress your English teacher, then
that’s not true.

But if you want to make more muney, then there’s
absolutely no doubt about it.

Secondly, it makes me seem human. Far too many of
the gurus are set on being perfect… presenting
a perfect front… hiding behind their copy and
so forth.

I am the first to admit that I am far from perfect. I
am lazy around the home. I am a terrible handyman. I
can be extremely vague at times. And…


But who really cares. Truth is, I’ve always been a
pretty good speller. And when I send copy back to a client
it’s always pretty much on the ball.

But I write these email campaign copies at light speed
– direct from the gut – and often I’ll punch
them out without editing.


Because money is attracted to SPEED.

And if you want more of it… you need to get through
the important activities which will send more of it
in your direction… faster.

Think about it: creating anything is really very

Step 1: You get an idea (i.e. I want more customers)

Step 2: You acquire the knowledge to execute your
plans. Perhaps you could get this knowledge from here – what a concept 😉

Step 3: You get everything you need to implement and
follow through (people, resources, whatever)

Step 4: You FIRE (and do it fast… then fire again
and again and again)

Step 5: You get feedback from the results of your
actions; your email campaign, content and article campaigns.
It doesn’t matter if it’s positive or negative,
the important thing is you’ve tested something.

Step 6: You re-evaluate your actions… get back on
target and fire again.

The key to massive success is fast implementation. The
person who jumps on the horse and gallops off quickly
towards his goals creates results fast… then
re-evaluates… and may have tried four or five different
things before the average person has finished implementing
his first content and email campaign strategy.

That’s the reason why some people achieve success so
rapidly… it’s because they take FAST action… don’t overanalyse things… worry less and don’t get stuck in
a rut.

Heck, why you’ve been sitting there receiving my email campaigns
about  More Customers Made Easy over the
last few months, Julie McGaw has been taking fast-action
and getting results…

I’m a subscriber to the More Customers Made Easy mailout
and I have to say, it’s working for me. I began applying
the information from Lesson 4 – Boost Response from
your Mailings – in late November and so far it’s brought
in $1210 against just $110 from my previous method of
just one mailout of a free magazine to prospective
customers. I’ve also devised a 6 month plan to use
Lesson 4 with prospective advertisers, so it will be
interesting to see how it goes! And having included
your really simple idea of creating a Bonus Voucher
so that people can easily see what they’re getting
has increased responses to our reminder letters to
expired subscribers by more than 60%.

Thank you very much!

Julie McGaw
Speedie Graphics

Nothing beats fast action – especially when you couple
it with over a dozen easy to implement email campaign
strategies and examples such as those you’ll find here

Anyway, I’ve said enough. Time to put my butt into gear
and get another customer-generating email campaign strategy
happening that I’ll tell you about in the future.

All for now,
Scott Bywater

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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