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Posted by Scott Bywater in Business Development, Email Marketing, marketing Sep 3rd, 2018 | No Comments »

Today I wanna talk about something I learned from a guy called Marcus Sheridan who wrote the book called They Ask You Answer. Marcus’s story is based around the fact he had a swimming pool company in the middle of the GFC. A lot of swimming pool companies went out of business, and he moved […]

The other day I received an inquiry from a real estate agent. He wanted to know how to get more listings, and was thinking of offering a prize to anyone who sold their house with him. I didn’t like the idea – not to grab someone’s attention. Why? Because if I’m going to list my […]

Posted by Scott Bywater in Business Development, Email Marketing, marketing Jun 14th, 2018 | No Comments »

I chatted with a client the other week. He was getting lots of leads, but his cashflow was tight. So we did some digging. I asked him to create a spreadsheet of all the proposals he sent out. There was just over $2 million outstanding. I asked him if they were being followed up. He […]

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