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Posted by Scott Bywater in Email Marketing Apr 11th, 2017 | No Comments »

Someone sent me an email the other day requesting me to help him rewrite his ad. But I didn’t do it. Not first, anyway. Instead, I said… Let’s focus on your email list first. Why? Because we can test half a dozen offers to his email list, at zero cost, find out what’s working best… […]

Posted by Scott Bywater in Email Marketing, marketing Mar 29th, 2017 | No Comments »

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