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Posted by Scott Bywater in Email Marketing Sep 15th, 2016 | No Comments »

Did I get your attention? Good. Well, I’m not going to answer the promise in the subject line… but I am going to show you why it’s such an effective one… By dissecting a famous headline from Boardroom. It is… What never… ever to eat on an airplane. Why did this grab so much attention? […]

Posted by Scott Bywater in copywriting, Email Marketing May 9th, 2016 | No Comments »

The other day I received an email from a client asking about how to tease people to pay attention to your subject lines in emails, or headlines. He asked if there was swipe files, or examples. And there is, in fact… just look up 101 best headlines on Google. But if it was that easy, […]

Posted by Scott Bywater in Email Marketing May 8th, 2016 | No Comments »

One of the best things you can do if you’ve got an email list is to run a webinar to it. Why? Well, it can take your readers from a low engagement level (reading an email) to a high engagement level (spending an hour with you on a webinar). And the higher engagement, the higher […]

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