Have you ever met someone who likes football or something.
And they just won’t stop talking about it.
It’s like every conversation is about football, football, football.
Or fishing, fishing, fishing.
Or the Desperate housewives, housewives, housewives.
Pretty soon you get bored of it, right.
They drive you crazy.
And you don’t want to hang out with them anymore.
Well, guess what?
A LOT of people are doing this with their email lists.
And it’s costing them in a major way.
Because when you BORE people, they stop listening.
So how do you change this?
You learn to “put your feelers” out…
So you might talk about football for a bit, and see if
the person you’re chatting to “bites.”
If they do…
If you’re on the same wavelength…
You continue down that alley-way.
But if they don’t.
You shift gears.