Posted by Scott Bywater in marketing Sep 28th, 2017

I received this promotion as a direct mail piece the other day…

I liked it for this very reason:

They took the time to understand their target market.

Think about it: most business owners are starved for time. They
know they should look into their costs and cut them, but they are
constantly running around chasing their tails.

So when a letter comes in which addresses this objection head
on, it grabs your attention.

So how could this apply to your industry?

Well, first you’ve got to do your research.

Get to know your customer.

The exact thing most people do NOT do, sadly.

You’ve got to know your target market, intimately.

And if they tell you their biggest gripe with your industry is that
you take too long to deliver your pizzas…

You tell them that if it’s not there in 30 minutes, it’s free 😊

Of course, that’s how Domino’s Pizza owned the pizza industry.

But it can work for anyone.

Find out your customers biggest frustration.

Solve it in the headline.

And you grab their attention instantly.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

Latest posts by Scott Bywater (see all)

Leave A Reply

  • Market Samurai If you want to get a top 10 ranking on google, check out this handy piece of software
Customer Policies | Privacy Policy

© Copyright Scott Bywater 2010. All rights reserved
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.