I received this promotion as a direct mail piece the other day…
I liked it for this very reason:
They took the time to understand their target market.
Think about it: most business owners are starved for time. They
know they should look into their costs and cut them, but they are
constantly running around chasing their tails.
So when a letter comes in which addresses this objection head
on, it grabs your attention.
So how could this apply to your industry?
Well, first you’ve got to do your research.
Get to know your customer.
The exact thing most people do NOT do, sadly.
You’ve got to know your target market, intimately.
And if they tell you their biggest gripe with your industry is that
you take too long to deliver your pizzas…
You tell them that if it’s not there in 30 minutes, it’s free 😊
Of course, that’s how Domino’s Pizza owned the pizza industry.
But it can work for anyone.
Find out your customers biggest frustration.
Solve it in the headline.
And you grab their attention instantly.