Posted by Scott Bywater in Social Media Jan 18th, 2018

According to data from Adstage, the average cost per click on Facebook ads has soared 136% since January 2017. Same with Twitter (18%).

Why? Supply and demand.

And going forward, it’s only going to head in one direction. Same goes for virtually all digital advertising. Just look at
what happened with Google Adwords.

So what’s the answer?

Play the long game.

Create a content marketing plan.

While paid advertising will definitely get you a faster pay off, content marketing has been proven to provide you with a far longer term pay off.

And you own the media.

So once you’ve paid for it, once you’ve set it up… it’s there for life.

Remember, if your paid ads are working now… but prices double or triple… will they still work?

Even if you have a paid strategy that’s working, consider building a content marketing strategy as a back up.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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