According to data from Adstage, the average cost per click on Facebook ads has soared 136% since January 2017. Same with Twitter (18%).
Why? Supply and demand.
And going forward, it’s only going to head in one direction. Same goes for virtually all digital advertising. Just look at
what happened with Google Adwords.
So what’s the answer?
Play the long game.
Create a content marketing plan.
While paid advertising will definitely get you a faster pay off, content marketing has been proven to provide you with a far longer term pay off.
And you own the media.
So once you’ve paid for it, once you’ve set it up… it’s there for life.
Remember, if your paid ads are working now… but prices double or triple… will they still work?
Even if you have a paid strategy that’s working, consider building a content marketing strategy as a back up.