No matter what you do, you should start by maximising your options.
So let’s say you want to start getting clients.
You have an accounting practice.
Rather than picking just one niche, you pick several.
You write decent, although they don’t have to be the best, sales letters for each…
And you see which one works best.
Then once you hit a winner, you zone in on that.
Same goes with Facebook ads.
Create a campaign.
Perhaps some content to send people to from your initial ad…
Which you can retarget people back to another ad to get people to join your email address…
And a follow up campaign to get them to purchase your initial product, or to book a meeting to discuss your services.
But go broad with your targeting.
Create a dozen target markets. Run similar ads to each.
Then work out which targets work best.
Based on the 80/20 rule, 3 of them are likely to get the best result.
And then you can zone in on them, to leverage the winners.
Of course, depending on your business, FAcebook may not even be the best place to start at all.