I was chatting with a friend the other day about Facebook ads, and it became quite clear many people don’t understand the difference in advertising to prospects at different stages of the funnel.
The way you need to think is based on trust.
Yet most people are only advertising to people with zero trust – and there are other ways to get your message across with a higher potential return on investment.
For instance, upload your existing clients as a custom audience…
And then sell other things to them.
For example, let’s say you’re an accountant and you have a new insurance service.
Why not offer that to your existing customers via a custom audience ad you’re only paying for your clients to see.
Or here’s another one.
What if you had a gym membership…
And some people had cancelled.
Why not upload a list of everyone who has cancelled, and make a special Easter offer to sign back up without a joining fee.
Or how about all those people on your email list who have never purchased anything, but have clicked on your links about mens jeans (if you’re an ecommerce store)…
Why not promote a special offer on mens jeans?
Remember, you don’t only have to only advertise to cold prospects.
You can go warm too.