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The other day I received an inquiry from a real estate agent. He wanted to know how to get more listings, and was thinking of offering a prize to anyone who sold their house with him. I didn’t like the idea – not to grab someone’s attention. Why? Because if I’m going to list my […]

Posted by Scott Bywater in Facebook Advertising, marketing Mar 31st, 2018 | No Comments »

No matter what you do, you should start by maximising your options. So let’s say you want to start getting clients. You have an accounting practice. Rather than picking just one niche, you pick several. You write decent, although they don’t have to be the best, sales letters for each… And you see which one […]

Posted by Scott Bywater in Facebook Advertising Mar 29th, 2018 | No Comments »

I was chatting with a friend the other day about Facebook ads, and it became quite clear many people don’t understand the difference in advertising to prospects at different stages of the funnel. The way you need to think is based on trust. Yet most people are only advertising to people with zero trust – […]

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