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Posted by Scott Bywater in Facebook Advertising, marketing Mar 31st, 2018 | No Comments »

No matter what you do, you should start by maximising your options. So let’s say you want to start getting clients. You have an accounting practice. Rather than picking just one niche, you pick several. You write decent, although they don’t have to be the best, sales letters for each… And you see which one […]

Posted by Scott Bywater in Facebook Advertising Mar 29th, 2018 | No Comments »

I was chatting with a friend the other day about Facebook ads, and it became quite clear many people don’t understand the difference in advertising to prospects at different stages of the funnel. The way you need to think is based on trust. Yet most people are only advertising to people with zero trust – […]

Posted by Scott Bywater in Facebook Advertising, marketing Mar 6th, 2018 | No Comments »

If you waked up to a random bikie in the street and offered him a hug. You’re likely to get your head punched in. Yet that’s exactly what I see people doing with their Facebook ads. Think about it… who do you buy from? That’s right, you buy from people you trust. And how much […]

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