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Posted by Scott Bywater in Facebook Advertising, Shortcut Marketing Tips, Social Media Mar 1st, 2017 | No Comments » Play in new window | Download | Embed

Posted by Scott Bywater in Facebook Advertising, Funnels Feb 14th, 2017 | No Comments »

Unless you are targeting clients who are at the decision stage (i.e. a custom Facebook audience who already knows, likes and trust you) you should avoid – in most cases – running an ad to an offer. If you do, the odds are someone will hit the page and bounce right off – with your […]

Posted by Scott Bywater in Facebook Advertising Dec 22nd, 2016 | No Comments »

The ability for you to zone in and specifically target your customer has never been greater, thanks to Facebook. Take this simple water filter for example… Previously, if you wanted to advertise it you would send out some flyers. Or run an ad in the newspaper. Or go to your local farmers market. But with the […]

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