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Posted by Scott Bywater in Facebook Advertising, marketing, Social Media Jun 28th, 2017 | No Comments »

I’ve looked under the hood of a number of Facebook campaigns over the last few weeks, and here’s what I’ve noticed: The ads are just the tip of the ice-berg. There’s a whole lot more to mastering a Facebook campaign than just writing good ads. And yes, I say that as a writer. What do […]

Posted by Scott Bywater in Facebook Advertising, marketing Mar 1st, 2017 | No Comments »

Ok, so over the last couple of weeks I’ve said two things: 1.    Video marketing can often be the WRONG THING to do 2.    If you can expose someone to your content, they are WAY more likely to buy from you. With this in mind, here’s a little strategy some very successful business owners I […]

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