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Posted by Scott Bywater in Facebook Advertising, marketing Mar 6th, 2018 | No Comments »

If you waked up to a random bikie in the street and offered him a hug. You’re likely to get your head punched in. Yet that’s exactly what I see people doing with their Facebook ads. Think about it… who do you buy from? That’s right, you buy from people you trust. And how much […]

Posted by Scott Bywater in Facebook Advertising, marketing, Social Media Jun 28th, 2017 | No Comments »

I’ve looked under the hood of a number of Facebook campaigns over the last few weeks, and here’s what I’ve noticed: The ads are just the tip of the ice-berg. There’s a whole lot more to mastering a Facebook campaign than just writing good ads. And yes, I say that as a writer. What do […]

Posted by Scott Bywater in Facebook Advertising, marketing, Social Media Mar 17th, 2017 | No Comments »

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