Posted by Scott Bywater in marketing, Social Media May 17th, 2017

I took at a client’s Facebook campaign the other week, and they were getting
heaps of leads…

But the conversion rate was terrible.

The first thing I said to them was:

There are two aspects to Facebook.

1.    Running ads
2.    The funnel

You see, they would generate these leads, but then their follow up process was
way off, and they weren’t tracking which ads were converting and which ones
weren’t.

And that’s where the war is won or lost.

Problem is, hardly anyone goes that deep.

They just look at it from the surface.

Oh, we’re getting you leads.

Who cares?

Traffic doesn’t matter. Clicks don’t matter. Leads don’t matter.

The only thing that matters is what’s converting…

Then work backwards from there to check where the leads came from.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

Latest posts by Scott Bywater (see all)

Leave A Reply

Blogroll
  • Market Samurai If you want to get a top 10 ranking on google, check out this handy piece of software
Customer Policies | Privacy Policy



© Copyright Scott Bywater 2010. All rights reserved
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.