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Posted by Scott Bywater in Funnels, Funnels and Launches, marketing Apr 12th, 2018 | No Comments »

I was chatting with a client the other day. He wanted help with getting more leads. But I often find that the problem you think you’ve got is rarely the problem you REALLY have. So I asked about his sales funnel, and what was going on at the top, middle and bottom of the funnel. […]

Posted by Scott Bywater in Funnels and Launches Aug 25th, 2016 | No Comments »

Last August 25, 2016, I did a speech for Steven Dixon’s Breakthrough for Business in Wollongong about funnels. And here’s how I explained it. I gave each table a funnel. Then I gave them a packet of tic tacs. And some blu-tack. Next I asked them to drop the tic tac into the funnel. Obviously, […]

Posted by Scott Bywater in Funnels and Launches, Psychology Aug 18th, 2015 | No Comments »

Want to know one of the biggest reasons to get a system together for attracting more customers? So you can fire suck-y customers. Coz think about it… If you’re struggling and someone waves a bit of cash in front of your nose…you’ll make any compromise to get it. And when a “wolf client” smells your […]

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