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Posted by Scott Bywater in Funnels, Funnels and Launches, marketing Apr 12th, 2018 | No Comments »

I was chatting with a client the other day. He wanted help with getting more leads. But I often find that the problem you think you’ve got is rarely the problem you REALLY have. So I asked about his sales funnel, and what was going on at the top, middle and bottom of the funnel. […]

Posted by Scott Bywater in Funnels, marketing Feb 14th, 2017 | No Comments » Play in new window | Download | Embed

Posted by Scott Bywater in Facebook Advertising, Funnels Feb 14th, 2017 | No Comments »

Unless you are targeting clients who are at the decision stage (i.e. a custom Facebook audience who already knows, likes and trust you) you should avoid – in most cases – running an ad to an offer. If you do, the odds are someone will hit the page and bounce right off – with your […]

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