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Posted by Scott Bywater in Funnels, marketing May 7th, 2018 | No Comments »

Goalies rarely kick goals, and there’s a very simple reason for that -they’re too far away. Yet in business, many people want to do what is virtually impossible. They want to run a Facebook ad to a cold audience (hand the ball to the goalie)… And sell something (kick a goal) Without passing it to […]

Posted by Scott Bywater in Funnels, Funnels and Launches, marketing Apr 12th, 2018 | No Comments »

I was chatting with a client the other day. He wanted help with getting more leads. But I often find that the problem you think you’ve got is rarely the problem you REALLY have. So I asked about his sales funnel, and what was going on at the top, middle and bottom of the funnel. […]

Posted by Scott Bywater in Funnels, marketing Feb 14th, 2017 | No Comments » Play in new window | Download | Embed

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