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Posted by Scott Bywater in Funnels Oct 24th, 2016 | No Comments »

I woke up and created a video earlier today about the one question you must answer before starting to write copy for a sales funnel. You can check it out here: https://www.facebook.com/scottbywater/videos/10155392174667468/ In fact, this question is essential – no matter what you’re writing… A Google Ad A Facebook Ad A Sales letter A newspaper […]

Posted by Scott Bywater in advertising, Funnels, marketing May 6th, 2016 | No Comments »

If you’re not getting as much business as you’d like, I want to ask you one simple question… How many “check moves” did you make yesterday? How about today? Now to give credit where credit is due, the term check moves came from a book I read in the early stages of my career called […]

Posted by Scott Bywater in Funnels Apr 12th, 2016 | No Comments »

I guess there’s no steadfast rules to this. You’ve got to test. But here’s a simple structure to kick things off which may help. Cold traffic = 60%. (people who’ve never heard of you). Retargeted warm traffic = 30%. (people who’ve visited your site, perhaps from cold traffic) Hot traffic = 10%. (i.e. customers, order […]

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