Posted by Scott Bywater in Content Marketing, marketing Apr 14th, 2018

I was chatting with a potential client the other day, they get
thousands of visitors to their web site…

And their content was all immediately downloadable.

I said “why don’t you gate your content?”

You see, it’s one thing to have a pdf which is automatically

But if you can make me fill out a form to get my hands on it,
then you can follow up with several emails / videos, etc.
to tell me more.

Don’t get me wrong, there is a time and place for gating content.

For instance, if you’re going off a Facebook ad I would recommend
ungated content (i.e. straight to a blog post, no opt in required)
which can be pixelled and then followed up with a gated offer…

But if you’re getting tons of content to your web site and not gating
your content, you are leaving some serious money on the table.
So why don’t you take a look at your analytics now…

See where you are getting the most traffic, which pages are the
primary focus…

And create a piece of content to offer on that blog post to get people
to jump into your sales funnel.

For instance, if you’re a landscaper and people are on your lawn
care page, why not make an offer along the lines of a free checklist
on how to nourish the perfect lawn.

Makes sense?

Then go out there and do it.

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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