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Dozens of “outside the box” advertising ideas for small business

If you want to know the best way to advertise a small business, then you’ll love these tips, tricks and ideas from this leading advertising consultant

Posted by Scott Bywater in general Oct 20th, 2016 | No Comments »

I was reading the book, Clientize, the other day when I came across this quote… Business isn’t a step-by-step process, it’s a game of chess… and that’s why cookie cutter programs don’t work. Think about it. I know this really clever move on a chess-board. You get the knight in between the castle and the […]

Posted by Scott Bywater in general Oct 18th, 2016 | No Comments »

  Years ago, I worked with a couple of outsourcers who got really annoyed when I started hiring some people from the Philippines. I guess this is normal. It’s a mammalian response. Protect your territory from the other guy. But I don’t use them anymore, and I think they could have approached things differently. Because […]

Posted by Scott Bywater in general Sep 13th, 2016 | No Comments »

A Linkedin profile isn’t about what you do, it’s about WHO you want to attract. Here’s proof: recently I picked up my IDEAL prospect as a result of a Linkedin strategy I’m using. And it was ONLY because I focused on one very clear objective that was a bleeding neck for my client… He read […]

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