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Dozens of “outside the box” advertising ideas for small business

If you want to know the best way to advertise a small business, then you’ll love these tips, tricks and ideas from this leading advertising consultant

Posted by Scott Bywater in general Oct 22nd, 2016 | No Comments »

I was chatting with a colleague the other day, and he was saying to me… What are you doing offering services like Linkedin profiles? You’re above this. You’re Scott Bywater. I said to him… Dude, are you kidding? I’ve just picked up a speaking gig in Singapore thanks to my Linkedin profile. I also picked […]

Posted by Scott Bywater in general Oct 20th, 2016 | No Comments »

I was reading the book, Clientize, the other day when I came across this quote… Business isn’t a step-by-step process, it’s a game of chess… and that’s why cookie cutter programs don’t work. Think about it. I know this really clever move on a chess-board. You get the knight in between the castle and the […]

Posted by Scott Bywater in general Oct 18th, 2016 | No Comments »

  Years ago, I worked with a couple of outsourcers who got really annoyed when I started hiring some people from the Philippines. I guess this is normal. It’s a mammalian response. Protect your territory from the other guy. But I don’t use them anymore, and I think they could have approached things differently. Because […]

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