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Posted by Scott Bywater in Content Marketing, Google Adwords, Headlines Aug 31st, 2017 | No Comments »

If you go onto Google and do a search for 101 best headlines, you won’t find any shortage of documents. But there’s a problem. None of these headlines take into account the level of sophistication of your target market. And that’s the most important factor. For instance, there’s one copywriting guy who was a genius […]

Posted by Scott Bywater in advertising, Google Adwords Aug 26th, 2017 | No Comments »

I was chatting with a friend the other day who called me after spending thousands of dollars for a SEO person, $1500 a month. They weren’t getting any results. My advice: start with Adwords. Why? Simple. Adwords gets instantaneous results, and why it may be expensive per click – you can quickly see which keywords […]

Posted by Scott Bywater in Google Adwords Aug 9th, 2016 | No Comments »

I was chatting with a friend the other day, and we were referring to the Importance of doing stuff that’s hard. i.e. don’t look for the easy way. Look for stuff that’s hard, stuff you can master. For instance, I’ve written and split-tested thousands of headlines. Each one is hard. It requires deep thinking. Certainly […]

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