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Posted by Scott Bywater in advertising, Google Adwords, marketing Jan 25th, 2018 | No Comments »

If you advertise on Adwords, or are thinking about it, this will give you a huge advantage over your competition. Most Adwords experts focus on traffic. Change your ads. Change your targeting, keyword groups, etc. And THIS is important. But where the gap is… is in CONVERSION. Let me explain. You send 100 visitors to […]

Posted by Scott Bywater in Content Marketing, Google Adwords, Headlines Aug 31st, 2017 | No Comments »

If you go onto Google and do a search for 101 best headlines, you won’t find any shortage of documents. But there’s a problem. None of these headlines take into account the level of sophistication of your target market. And that’s the most important factor. For instance, there’s one copywriting guy who was a genius […]

Posted by Scott Bywater in advertising, Google Adwords Aug 26th, 2017 | No Comments »

I was chatting with a friend the other day who called me after spending thousands of dollars for a SEO person, $1500 a month. They weren’t getting any results. My advice: start with Adwords. Why? Simple. Adwords gets instantaneous results, and why it may be expensive per click – you can quickly see which keywords […]

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