I was chatting with a friend the other day, and we were referring to the Importance of doing stuff that’s hard. i.e. don’t look for the easy way. Look for stuff that’s hard, stuff you can master. For instance, I’ve written and split-tested thousands of headlines. Each one is hard. It requires deep thinking. Certainly […]
I’ve dived inside a number of Google Adwords campaigns over the past month… And one of the things that’s absolutely shocked me is the lack of measurement. I mean, seriously… How the heck can you manage an Adwords campaign if you have no idea how any of the metrics are converting? You can’t. And here’s […]
When it comes to advertising on Google Adwords, you’ll attract three types of prospects to your business… 1. Browsers: those who are searching for general information. For example, if you’re a travel agent, that’s like advertising under the keyword Los Angeles. One person might be doing research for a school project, another might be just […]
