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Posted by Scott Bywater in Google Adwords May 25th, 2016 | No Comments »

I’ve dived inside a number of Google Adwords campaigns over the past month… And one of the things that’s absolutely shocked me is the lack of measurement. I mean, seriously… How the heck can you manage an Adwords campaign if you have no idea how any of the metrics are converting? You can’t. And here’s […]

Posted by Scott Bywater in Google Adwords May 14th, 2016 | No Comments »

When it comes to advertising on Google Adwords, you’ll attract three types of prospects to your business… 1.    Browsers: those who are searching for general information. For example, if you’re a travel agent, that’s like advertising under the keyword Los Angeles. One person might be doing research for a school project, another might be just […]

Posted by Scott Bywater in Google Adwords May 7th, 2016 | No Comments »

I’ve been chatting with a number of clients lately, and one of the things I’ve discovered is most aren’t tracking deep enough. What do I mean by that… Well, let’s be real: Clicks are a VANITY metric. Sure, it’s nice to get someone to click on your ad and come to your web site, but […]

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