One of the best ways to stand out from your competitors and come up with
good ideas is to combine one popular thing with another.
For instance, I was chatting with my mate Greg Cassar the other day and he
was telling me about playing soccer golf in Jamberoo, NSW.
It’s a golf course.
With a big hole.
And you kick a soccer ball towards the hole to score.
Cool idea… huh?
Soccer’s popular. Combine it with golf, and you have a new unique market
which sets you apart.
And apparently it’s made the golf course really busy.
How could you do something like this in your business?