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Posted by Scott Bywater in copywriting, Headlines, marketing Jul 21st, 2017 | No Comments »

There’s this game my wife plays at night on her phone where there’s a series of letters and you need to make different pre-set words out of them. Sometimes those words come quick, but sometimes you look at 5 letters and you can’t see anything… Then the OBVIOUS hits you, and it’s a really obvious […]

Posted by Scott Bywater in Headlines Jul 30th, 2016 | No Comments »

Here’s a quick tip for you to bump the response of your headlines… Narrow your focus. For instance, the other day I was working with a client on their Google Display ads. They get a lot of traffic, and wanted to boost their click through rate and conversion rate. So we made it more specific. […]

Posted by Scott Bywater in copywriting, Google Adwords, Headlines Feb 18th, 2016 | No Comments »

On my last post, I talked about spinning Google Ads by using the word “hate” and it got some great feedback. So today, let’s move onto the word LOVE. Ok, here are those same original plumber ads again: — Local Sydney Plumbing Plumber in Sydney – Your Local Friendly Plumber Drain Plumbers Sydney – $89 […]

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