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Posted by Scott Bywater in Content Marketing, Google Adwords, Headlines Aug 31st, 2017 | No Comments »

If you go onto Google and do a search for 101 best headlines, you won’t find any shortage of documents. But there’s a problem. None of these headlines take into account the level of sophistication of your target market. And that’s the most important factor. For instance, there’s one copywriting guy who was a genius […]

Posted by Scott Bywater in copywriting, Headlines, marketing Jul 21st, 2017 | No Comments »

There’s this game my wife plays at night on her phone where there’s a series of letters and you need to make different pre-set words out of them. Sometimes those words come quick, but sometimes you look at 5 letters and you can’t see anything… Then the OBVIOUS hits you, and it’s a really obvious […]

Posted by Scott Bywater in Headlines Jul 30th, 2016 | No Comments »

Here’s a quick tip for you to bump the response of your headlines… Narrow your focus. For instance, the other day I was working with a client on their Google Display ads. They get a lot of traffic, and wanted to boost their click through rate and conversion rate. So we made it more specific. […]

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