Posted by Scott Bywater in marketing, Sales Sep 30th, 2010

Over the last couple of weeks, I sent out an email saying sales without marketing is Dumb.

And while that’s true, it’s also true that in the majority of businesses, marketing without sales is
also going to be leaving a lot of cream on the table.

In fact, I was listening to a Dan Kennedy CD recently where Dan was saying he didn’t like
telemarketing because it didn’t fit into his lifestyle…

And Ron LeGrand was saying he loved telemarketing because if he didn’t do it he would lose about 50% of his sales…

Truth is, both are important.

And just like a car needs both a motor and wheels to get anywhere, your business probably needs
marketing as well as sales.

But contrary to popular belief, the sales part of the equation doesn’t need to be hard sell.

It doesn’t need to involve asking confronting questions… bamboozling your prospect with clever
answers to their objections… and then using silence to apply pressure.

Well, not according to Wayne Berry. And he should know, he’s been in the game for 32 years and has shared the stage with Tom Hopkins, Brian Tracy, Zig Ziglar, Earl Nightingale, Dr Norman Vincent Peale, Dr. Denis Waitley, James Rohn and many other internationally renowned speakers.

In fact, here’s what Brian Tracy had to say about Wayne…

“Wayne Berry is one of the finest sales and negotiating skills trainers in the world today. His
ideas, insights and techniques are fast acting and will enable you to achieve immediate results”

And the good news is Wayne is going to be joining me on a webinar, next Wednesday, 6th October at 12pm to show you how to get more sales in the age of integrity.

If you want to join us and have your sales questions addressed by Wayne, just go to:

http://www.askscottbywater.com

THE LAW OF COMPOUNDING IN SALES

I am sure you have heard of compound interest. Well, the same happens in sales and marketing.

In marketing, by making small shifts to the number of leads you generate, your conversion rate, your average sale, you can make exceptional shifts in your profit margin.

And it works the same in sales. In fact, Wayne is going to break the sales process down to several
different categories and show you how a small shift in each one of these micro areas can make a SIGNIFICANT shift to your bottom line.

Anyway, hope you can make it next Wednesdsay.

Go to http://www.askscottbywater.com now to lock in your seat as there are only 100 spots available and with Wayne’s kind of profile, I’m expecting it to fill up quickly.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

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