Posted by Scott Bywater in marketing, Sales Jul 13th, 2017

Recently I read a book by Marcus Sheridan – and it’s one of those facts I
always refer back to.

He talks about how the average conversion rate for someone buying a
swimming pool in the industry is 10%.

But when someone had read 30 or more pieces of content it was 80%.

Yes, that’s 8x the conversion rate.


One word: trust.

Everything in sales is about trust.

And that’s why you should try to put ‘content’ in every aspect of the sales

1. Online to collect new leads.
2. After a subscriber is generated to build trust… to turn them into a lead.
3. After an inquiry is made, to build trust… to turn them into a sale.
4. After a sale is made… to generate more referrals.

Problem is, most business owners don’t have time to create content.

And that’s why I’ve put together a team who are currently offering bulk content
as a service at affordable rates.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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