Posted by Scott Bywater in marketing Jan 9th, 2018

There are all sorts of personalities in business, including the know it all.

And a very good way to put the know it all in their place is with these simple words…

“What do you know about… “

For example, let’s say you’re a copywriter and somebody is telling you how to approach an ad… 🙂

A simple question to ask is something along the lines of…

What do you know about advertising?

And then follow up with… how many headlines have you written? Have you heard of Claude Hopkins, David Ogilvy, Drayton Bird,
Clayton Makepeace, Gary Halbert?

How many hours have you invested rewriting ads in your own handwriting?

How many advertising campaigns have you been involved in which have generated hundreds of thousands of dollars?

Can you see how questions like this win you respect, and cause the know-it-all to think twice?

Adapt this technique for yourself, and let me know how you go.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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