The other day I received an inquiry from a real estate agent.
He wanted to know how to get more listings, and was thinking
of offering a prize to anyone who sold their house with him.
I didn’t like the idea – not to grab someone’s attention.
Because if I’m going to list my home with an agent, a bad negotiator
or poor photo of my property could cost me way more than a holiday.
I don’t want a holiday, I want to know I can trust him.
So instead, I suggested (which would apply to anyone advertising
In a small geographic area)…
Saturate the area with content on Facebook.
Run a different video every 4 days.
Make an offer on each piece of content, softly.
And then do a direct pitch, to put someone into your funnel, only
to those who have watched your video.
Once you get their email address, continue to follow them up.
But start with content. Build trust. And go from there.