Whenever I take on a client, I think far more deeply than just copy itself.
I think about the whole process…
And what’s going to generate a result.
How is traffic hitting the site? What sort of traffic is hitting the site? How
will we know if the campaign is a success?
Is the offer right? Is there a big enough list or traffic source to make it work?
Can we incorporate telemarketing into the mix? Extra emails to people who
click on an email vs. those who don’t, etc.
I could go on and on.
And there’s one thing most people don’t ever consider… load speed.
Here’s a few facts you’ll find interesting – according to Peep Laja at ConversionXL…
47% of people expect a web page to load in two seconds or less.
57% of visitors will abandon a page that takes three seconds or more to load.
At peak traffic times, more than 75% of online consumers left for a competitor’s site rather than suffer delays.
According to this scientific study tolerable waiting time for information retrieval is approximately two seconds.
Adding feedback, like a progress bar, can push tolerable waiting time to 38 seconds (so if your site is slow, add progress bars or
A site that loads in three seconds experiences 22% fewer page views, a 50% higher bounce rate, and a 22% fewer conversions than a site that loads in one second.
While a site that loads in five seconds experiences 35% fewer page views, a 105% higher bounce rate, and 38% fewer conversions.
8% of people cite slow loading pages as a key reason for abandoning their purchase.
… yet the average site takes 10 seconds to load.
Something to think about… check your sites load speed.