You’ve probably heard of affiliate marketing.
It’s where you get other people to promote your business for free and pay them a percentage.
Sounds great in theory, doesn’t it?
Just go out – hunt down affiliates, and the world will beat a path to your door.
Remember the movie Field of Dreams?
The take-away from that movie was “If you build it, they will come.”
It doesn’t usually apply in marketing.
For instance, if you open up a shop with great products and don’t promote it – people probably won’t come, and you’ll probably end up going broke.
But when it comes to affiliate marketing, this concept has some credit.
Let me explain: the people who go out and chase down affiliates without building the right funnel will be pushing crap uphill.
But the savvy business owners who create the right funnel will use it to get rich.
For instance, Ben Stickland and his team at Market Samurai could have easily gone with their gut feeling and produced a web site that got half the response of the web site they thought wouldn’t work.
But they didn’t.
And it’s a good thing they did, because as a result a large affiliate got a great response.
Then he emailed all of his friends, which included 7 or 8 of the top 15 internet marketers in the world.
And they became his affiliates.
This year Ben’s company will turn over close to $5 million in online sales, and even though he is a guru in search engine optimisation…
Most of his sales come from affiliates.
Want to know Ben’s split-testing secrets?
Then click here to get your hands on an interview which explains exactly how he does it.