Posted by Scott Bywater in marketing Dec 21st, 2017

I was at dinner the other night with some friends when I told some past stories which made them laugh – so I thought I’d take a moment to share them here:

When I was young, around 20, I got this job as a clown in a nightclub, juggling! I got free drinks for the night, and all of these girls would start hitting on the clown…

Until I took my clown suit on, then it was like…

Hey, who is this guy?

See how that story engages?

And see how that story can be used to emphasise a point that it’s not about your product or service… it’s often about the way you position it.

For example:

Me as a clown = hot.
Me not as a clown = not hot.

But seriously – it was the same me.

And it can be the same you, but if you dress your product or service up in the right way and with the right positioning then it can make all the difference in the world.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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Scott Bywater

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