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Posted by Scott Bywater in Internet Marketing Aug 4th, 2016 | No Comments »

So my son caught the Pokemon bug over the weekend… Went to a party on Saturday afternoon and then decided he had to try Pokemon on Sunday. We went to the beach and virtually… EVERYONE Was walking around with their mobile phones playing the game. Then we went to the local café for lunch. I […]

Posted by Scott Bywater in Internet Marketing Jul 26th, 2016 | No Comments »

To understand anything online, it’s best to think of how it applies offline. For instance, I recently GOT Facebook advertising on a deeper level when I realized ad sets are just like placing an ad in an individual magazine. So you have your campaign: Selling widgets… And you have your ad set: The magazine you […]

Posted by Scott Bywater in Internet Marketing May 23rd, 2016 | No Comments »

One of the things that always raises a red flag in my brain is when I hear these wordsfrom marketers… “You can get too obsessed with measurement” I call BS on it. It sounds like the newspapers of old, telling you that you need to advertise for six months to “get the word out”… Don’t […]

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