Posted by Scott Bywater in creative thinking May 31st, 2013

I woke up in a certain mood today, and thought I’d stir up all the “coffee addicts”.

Following yesterday’s email I got a couple of emails back telling me that coffee wasn’t bad for you.

One of them read like this…
(my response to follow)

“I’m not sure who you get your health advice off, but you might be overpaying them;

“Over the past 6 months, I’ve stopped drinking  coffee… cut sugar out of my diet and started going to the gym 4 times a week, doing both  weights and cardio…”

Coffee has antioxidants that cross the blood brain barrier,  coffee drinking is associated with significantly slower mental decline,

Also,  small caffeine doses increase exercise efficiency, and small doses increase data processing rates.

If you keep the half life of caffeine in mind,  it’s easy to go to sleep with virtually zero caffeine in your system,

I’d suggest that some of your health advice is coming from the group that believes that if you enjoy something,  then you shouldn’t have it,

Hope you’re not going low fat as well.

Ok, so there are a few good points that are made here, and I do think there are to-and-fro’s for coffee. I don’t think it’s evil and I haven’t decided to give up the
drink forever…

But I have decided I’d try and stop it for 12 months.


Firstly, because I craved it too much.

I’d have to go out for my morning coffee, and I’d have to go out for my afternoon coffee. Sure, I enjoyed it while I did… but there’s a difference between enjoyment and addiction.

Also, I’m the kind of guy who takes on a lot of projects, there’s a lot happening, and it can get stressful at times. From my research, coffee plays with the cortisol levels in your blood, and that adds to one’s stress levels.

One thing I have noticed since I have stopped taking it is that I am less stressed. Things get to me less. I seem to manage better.
It’s a test in lifestyle design, and stopping coffee has allowed me to stop living off…


What do I mean by that?

I mean that most of us, particularly in business, rely on our memories. One particular strategy or approach worked for us in the past, so we keep on doing it regardless.

Whether it’s a sales technique, a way of answering the phone, a way of planning our day, etc.

It’s necessary.

If we didn’t rely on our memories, we’d go crazy… we wouldn’t know what to do.

But there’s also a problem with that approach.

You just do what you’ve always done.

You don’t open yourself up to a better way.

You stop thinking creatively.

And there’s no way you’re going to get a million dollar idea.

If you want to move away from being tied to your memory, start thinking creatively, unleash your mind to spot those million dollar ideas…

And start thinking like some of the world’s biggest innovators like Steve Jobs, Walt Disney and Richard Branson…

Then throw away your “memory” for an hour, release your shackles and get your hands on this creativity buster for the ride of your life.

By the way, no I’m not going low fat. Low fat is a big mistake in my opinion, perpetuated by a dangerous myth that’s had terrible consequences to our health. But that’s another story for another day.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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