Posted by Scott Bywater in Productivity, Strategy Nov 7th, 2017

I’m a big fan of testing and measuring. I don’t like anything that’s wishy-washy.

I like it to be proven, measurable, factual.

That’s one of the things that attracted me to direct response marketing.

And yet, I’m a big believer in the unseen, in intuition.

But only because I do this…

Whenever I get an intuition, I write it down in a book.

It doesn’t whisper.

It’s in the background.

And often, you have to take time out of the beta brainwave and move into
the alpha brain wave (i.e. go and grab a coffee, go for a swim, or for a walk in
the botanic gardens) for that intuition to kick in.

Anyway, you’re probably skeptical.

But here’s what I suggest you do.

Write down your intuitions in a 3 column sheet.

First column = intuition.
Second column = actioned, yes or no?
Third column = end result.

Do this and I bet you’ll find you’ve been ignoring one of the biggest goldmines
accessible to you.

There’s a reason why everyone from Oprah to Donald Trump to Jim Carrey
believes in it.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

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