I’m a big fan of testing and measuring. I don’t like anything that’s wishy-washy.
I like it to be proven, measurable, factual.
That’s one of the things that attracted me to direct response marketing.
And yet, I’m a big believer in the unseen, in intuition.
But only because I do this…
Whenever I get an intuition, I write it down in a book.
It doesn’t whisper.
It’s in the background.
And often, you have to take time out of the beta brainwave and move into
the alpha brain wave (i.e. go and grab a coffee, go for a swim, or for a walk in
the botanic gardens) for that intuition to kick in.
Anyway, you’re probably skeptical.
But here’s what I suggest you do.
Write down your intuitions in a 3 column sheet.
First column = intuition.
Second column = actioned, yes or no?
Third column = end result.
Do this and I bet you’ll find you’ve been ignoring one of the biggest goldmines
accessible to you.
There’s a reason why everyone from Oprah to Donald Trump to Jim Carrey
believes in it.