Posted by Scott Bywater in Productivity, Strategy Nov 7th, 2017

I’m a big fan of testing and measuring. I don’t like anything that’s wishy-washy.

I like it to be proven, measurable, factual.

That’s one of the things that attracted me to direct response marketing.

And yet, I’m a big believer in the unseen, in intuition.

But only because I do this…

Whenever I get an intuition, I write it down in a book.

It doesn’t whisper.

It’s in the background.

And often, you have to take time out of the beta brainwave and move into
the alpha brain wave (i.e. go and grab a coffee, go for a swim, or for a walk in
the botanic gardens) for that intuition to kick in.

Anyway, you’re probably skeptical.

But here’s what I suggest you do.

Write down your intuitions in a 3 column sheet.

First column = intuition.
Second column = actioned, yes or no?
Third column = end result.

Do this and I bet you’ll find you’ve been ignoring one of the biggest goldmines
accessible to you.

There’s a reason why everyone from Oprah to Donald Trump to Jim Carrey
believes in it.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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Scott Bywater

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