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Posted by Scott Bywater in Internet Marketing, Lead Generation Jan 21st, 2014 | No Comments »

I can remember a time when I could get Google Adwords ads for 9c a click. Of course, those days are long gone. Last time, I checked the leads were costing me $40 a pop. But I’ve recently started doing some testing with advertising on Facebook. And on Facebook, I’m pulling in leads for as […]

Posted by Scott Bywater in Lead Generation Nov 27th, 2013 | No Comments »

There are a bundle of ways to generate leads. But most of them will fail in the end. And there’s a number of reasons why. Firstly, if you’re targeting the wrong type of prospect you really don’t stand a chance. Sounds like common sense, but you’d be amazed at how many business owners don’t understand […]

Posted by Scott Bywater in Lead Generation, marketing Nov 26th, 2013 | No Comments »

I used to obsess about all the different things in my business, thinking all things were equal. Now I don’t. For instance, I’ve quickly learnt what leads convert and which ones don’t. So when I get someone contact my office who hasn’t purchased anything from me before I’m in no hurry to follow them up. […]

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