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Posted by Scott Bywater in Conversion, Lead Generation, marketing Jul 23rd, 2014 | No Comments »

Whether it’s on Facebook, Google Adwords, Newspaper ads, direct mail or any other medium… It’s one thing to get leads, but a totally different thing to get those leads to convert into sales. Sadly, many business owners only focus on getting traffic to their web site or generating leads. And forget to focus on where […]

Posted by Scott Bywater in Internet Marketing, Lead Generation Jan 21st, 2014 | No Comments »

I can remember a time when I could get Google Adwords ads for 9c a click. Of course, those days are long gone. Last time, I checked the leads were costing me $40 a pop. But I’ve recently started doing some testing with advertising on Facebook. And on Facebook, I’m pulling in leads for as […]

Posted by Scott Bywater in Lead Generation Nov 27th, 2013 | No Comments »

There are a bundle of ways to generate leads. But most of them will fail in the end. And there’s a number of reasons why. Firstly, if you’re targeting the wrong type of prospect you really don’t stand a chance. Sounds like common sense, but you’d be amazed at how many business owners don’t understand […]

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