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Posted by Scott Bywater in Direct Mail, Linkedin Marketing May 12th, 2016 | No Comments »

I was chatting with a friend the other day, who was explaining how they use old school lead generation and it’s a “tough slog.” In a nutshell, they hired a telemarketing company who would make about 100 phone calls a day and generate one lead. He was after high end clients. I said to him… […]

Posted by Scott Bywater in Internet Marketing, Linkedin Marketing, marketing Jul 25th, 2014 | No Comments »

If you’re a consultant or sell any type of high-ticket item, you’ll know that a very small percentage of your clients can make up a huge percentage of your income. For instance, if I get a lead from someone with a turnover of several million dollars who “gets” direct marketing and has used copywriters in […]

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