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Posted by Scott Bywater in Linkedin Marketing, marketing, Social Media May 22nd, 2018 | No Comments »

Ok, so when I built up my business originally I did it via Google Adwords and email. I advertised on Adwords when it was cheap, gained subscribers and then followed up with regular emails to build trust. I’ve started doing the same thing on Linkedin, to see how it goes. Here’s my results so far: […]

Posted by Scott Bywater in Direct Mail, Linkedin Marketing May 12th, 2016 | No Comments »

I was chatting with a friend the other day, who was explaining how they use old school lead generation and it’s a “tough slog.” In a nutshell, they hired a telemarketing company who would make about 100 phone calls a day and generate one lead. He was after high end clients. I said to him… […]

Posted by Scott Bywater in Internet Marketing, Linkedin Marketing, marketing Jul 25th, 2014 | No Comments »

If you’re a consultant or sell any type of high-ticket item, you’ll know that a very small percentage of your clients can make up a huge percentage of your income. For instance, if I get a lead from someone with a turnover of several million dollars who “gets” direct marketing and has used copywriters in […]

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