Ok, so when I built up my business originally I did it via Google Adwords and email.
I advertised on Adwords when it was cheap, gained subscribers and then followed
up with regular emails to build trust.
I’ve started doing the same thing on Linkedin, to see how it goes.
Here’s my results so far:
Monday video: 322 views
Tuesday video: 490 views
Wednesday video: 91 views
Thursday video: 242 views
Friday video: 390 views
That’s 1467 views in total, or an average of 293.4 views per post.
Not bad for something which takes about 10 minutes to do.
Of course, one could say they are vanity metrics. After all, they are views. Not sales.
And there’s some truth to that.
But if you think about it, all sales start from awareness.
First someone has to know you exist before they buy from you.
Then they slowly build trust, etc. etc.
I will keep you posted with how it goes over the coming months, as I create strategies
to refine the process and see if I can move people into the middle and bottom of the
In the meantime, why not start creating videos yourself – and getting the awareness
out there about your business.