Posted by Scott Bywater in general Apr 30th, 2009

The phone rang at about 8:30am in the morning.

It was from one of my staff members ranting, raving and screaming down the phone about the fact centre management had changed the keys and our business was under LOCK DOWN.

We had spoken to them the week before, but not been able to come up with a solution for the fact we could not front up with the rent money.

Basically my first real business had failed and I felt like a loser. And I was in a BIG SPIN about it and didn’t know what to do or where to turn.

As the old saying goes (well, it was my saying at the time anyway 😉 when all else fails, turn to your mother.

And that’s exactly what I did.

My mother came up with several thousand dollars and we were back in business. That lasted a few weeks before we were out of business once again.

But we managed to offload the lease and even get a few thousand dollars for it.

What a disaster. I was on the verge of depression and felt like a loser.

But I decided to fight on.

While my business partner took a safer (and what would be considered a more sensible) route of getting a job and paying back his debts (although incredibly slowly) I figured it would take years to get back to square one if I followed the conventional method of get a job… save 10% of your income… pay off your debts at 10%… etc.

So while I thought about getting a job, I picked up a book by Robert Kiyosaki called “”Retire Young. Retire Rich”” which talked about how he had been in a similar situation but by toughing it out and fighting through the pain he made far, far more as a business owner than he ever would have as an employee.

So today’s email is written for anyone who is worried about the economy and thinking of quitting… who feels the pain… and has thought about throwing in the towel.

I urge you instead to reflect on these facts…

Bill Gates and Paul Allen began Microsoft’s journey towards dominating the computer marketplace during a recession.

Jeff Bezos started Amazon – initially called something which was virtually impossible to spell – during a recession.

Walt Disney started “”Disney”” just as the Great Depression was about to begin.

I could go on and on. But I think I’ve made my point: we can all enjoy incredible success despite all the fear in the marketplace.

So take a moment to reflect on this quote by the great cyclist, Lance Armstrong, for a bit of inspiration:

“”Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever.””

… and then watch the don’t quit poem here (by the way, this is not an affiliate link, nor am I being paid a commission – I just think it’s inspiring)

However while inspiration is a critical part of the “”success equation”” without correct action it is a waste.

And while I managed to get back on my feet again as a result of hard work… lots of hard knocks and struggle, I wish at the time I started out with all the secrets revealed in more customers made easy – – it would have
made my journey a heck of a lot easier.

Reflecting on the “”sharpening the saw”” metaphor, what you learn in this program will simply make your actions far more precise and effective, and get you from where you are to where you want to be faster than you ever dreamed possible.

All for now,

Scott Bywater

P.S. Follow my crazy life and get a bundle of useful tips, ideas, quotes and strategies here

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

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