Posted by Scott Bywater in advertising, copywriting, marketing Nov 25th, 2011

Interestingly enough, after sending out yesterday’s email about long copy advertising I didn’t get any response from the “image advertising” guys. But here’s what a handful of other people had to say:

“So true long copy works image ads are like the fluff on a beer, makes the drink look good but your sure as heck can’t get pissed on it.” Peter Warde,

“Great email article! We get told our direct response ads are crap from colleagues, friends, family etc .I.E – not our customers. Our ads make money, plain and simple so that’s all that matters. The only people that get threatened by direct response ads are those who make a living from putting out branded ads that can’t be tested! Thanks again.” Nalisha Patel, Health Mastery.

Have to agree re: winning awards vs. selling product. Some years back John West ran an ad campaign for the freshness of their fish with the ‘underwater restaurant ‘theme. This campaign won awards but failed to improve sales. Where’s the sense in that?  The campaign failed! Why give it an award? If a company spends money on an advertising campaign its purpose is to sell more product not to win awards for the ad agency. These  agencies can be a self serving lot at times. Thanks.” Dan Holliday

And finally…

“I think you obviously have passion and it shows in your newsletters. And that’s what people need. PASSION. Good on you for sticking your neck out. Galileo was quartered and hung by the church because he dared to dream and be different.” Vincent Costanzo, Costanzo Brewing

Just a note on that last point from Vincent.

Galileo was quartered and hung by the church because he dared to be different.

Many people still live like that…

They live in fear.

But in the 21st Century, you can speak out… you can be different… you can make a difference… you can go against the majority… just like I’m doing with my long copy advertising debate.

Nobody is going to hang you…

Particularly if you can back yourself up with results like these.

So do the same with your marketing messages.

Speak the truth.

Challenge the status quo.

And decide now to start implementing direct response advertising into your business. You can click here to get started now for just $1 and begin attracting all the new customers you’ll ever need.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

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