Posted by Scott Bywater in advertising, copywriting Nov 10th, 2011

Many people believe long copy advertising and letters won’t get read.

And they’re right.

But neither will short copy letters.


Because most letters (as well as web sites, ads, etc) are like slippery slides with glue stuck to them.

You’re never going to get to the bottom.

You’re going to stay at the top.

But if you learn how to write letters correctly, it’s like covering a long slippery slide with a bottle of slippery oil.

One you get on you can’t stop – no matter how long the slide is.

And your readers will zoom to the bottom of your long copy advertising faster than you ever imagined.

Don’t believe me.

Then check out Stephen Aitken from Aitken Real Estate’s story by clicking here (it’s the 4th box from the bottom).

And then learn how to grease that slippery slide for yourself by getting your hands on this.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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