Posted by Scott Bywater in marketing, Personal Development, Strategy Nov 30th, 2017

One of the most important things you can do, from a marketing perspective, is to
keep your clients for longer.

Many businesses don’t realise this, and prefer to instead chase after the shiny object.

More customers.
More customers.
More customers.

Yes, more customers is important.

But if you can turn a $5,000 client into a $100,000 client it makes for a WAY easier business.

So how do you do this?

It’s simple.

You get inside their heads.

You find out what they really need.

And you deliver.

For instance, these days for some 7-figure clients I provide strategy, project management, copywriting and the power of my network to get things done.

Often I’ll leverage their team.

And I make the whole process accountable and trackable.


Because that’s what needs to happen to get the results.

And if you get results. If you deliver better than anyone else can, if you’re almost impossible to replace, why on earth
would anyone ever fire you?

It’s kind of like having a poker machine in your home that always spits out more money than you feed into it.

You’re hardly going to throw it out, are you?

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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