One of the most important things you can do, from a marketing perspective, is to
keep your clients for longer.
Many businesses don’t realise this, and prefer to instead chase after the shiny object.
Yes, more customers is important.
But if you can turn a $5,000 client into a $100,000 client it makes for a WAY easier business.
So how do you do this?
You get inside their heads.
You find out what they really need.
And you deliver.
For instance, these days for some 7-figure clients I provide strategy, project management, copywriting and the power of my network to get things done.
Often I’ll leverage their team.
And I make the whole process accountable and trackable.
Because that’s what needs to happen to get the results.
And if you get results. If you deliver better than anyone else can, if you’re almost impossible to replace, why on earth
would anyone ever fire you?
It’s kind of like having a poker machine in your home that always spits out more money than you feed into it.
You’re hardly going to throw it out, are you?