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Marketing Funnels

Posted by Scott Bywater in marketing, Marketing Funnels Apr 4th, 2017 | No Comments »

Earlier this year, I created a funnel. Threw my heart and soul into it. It didn’t work, sadly. But in hindsight, not surprisingly. Why? For 2 reasons: First, I didn’t do the proper research – mistake #1. Second, I only created one funnel. And here’s something all venture capitalists know. You invest in 10 companies, […]

Posted by Scott Bywater in Marketing Funnels Sep 21st, 2016 | No Comments »

I was reading something the other day in Taleb’s book, Fooled by Randomness which struck a chord. And it was to think of cashflow like a bottle of sauce. You know how, sometimes you hit that bottle over and over and over again. And nothing budges. And then you do one more hit… And a […]

Posted by Scott Bywater in Marketing Funnels Aug 31st, 2016 | No Comments »

I had a client meeting yesterday in Sydney to dissect their funnels, and one of the things that became abundantly clear to me was just how many funnels many businesses need… It’s not as simple as one funnel, to get people to purchase a product or service and then upsell them. You actually need multiple funnels. […]

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