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Marketing Funnels

Posted by Scott Bywater in Marketing Funnels Sep 21st, 2016 | No Comments »

I was reading something the other day in Taleb’s book, Fooled by Randomness which struck a chord. And it was to think of cashflow like a bottle of sauce. You know how, sometimes you hit that bottle over and over and over again. And nothing budges. And then you do one more hit… And a […]

Posted by Scott Bywater in Marketing Funnels Aug 31st, 2016 | No Comments »

I had a client meeting yesterday in Sydney to dissect their funnels, and one of the things that became abundantly clear to me was just how many funnels many businesses need… It’s not as simple as one funnel, to get people to purchase a product or service and then upsell them. You actually need multiple funnels. […]

Posted by Scott Bywater in Internet Marketing, Marketing Funnels Feb 12th, 2016 | No Comments »

If you want to understand why internet marketing is getting tougher, here’s an interesting way to look at it. Imagine a little town of 1000 people that’s never seen light, other than fire. Now imagine one person starts offering lightbulbs to this group of people. He’s flooded with business, right? But then, within a few […]

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