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Marketing Funnels

Let’s talk about “How to create a marketing priority list.” As I mentioned yesterday, I’ve had a client and their biggest issue has been closing sales at the bottom of the funnel. Yet he was being pulled towards all of these other activities, and it got me thinking. When it comes to marketing “there’s never […]

Posted by Scott Bywater in marketing, Marketing Funnels Apr 4th, 2017 | No Comments »

Earlier this year, I created a funnel. Threw my heart and soul into it. It didn’t work, sadly. But in hindsight, not surprisingly. Why? For 2 reasons: First, I didn’t do the proper research – mistake #1. Second, I only created one funnel. And here’s something all venture capitalists know. You invest in 10 companies, […]

Posted by Scott Bywater in Marketing Funnels Sep 21st, 2016 | No Comments »

I was reading something the other day in Taleb’s book, Fooled by Randomness which struck a chord. And it was to think of cashflow like a bottle of sauce. You know how, sometimes you hit that bottle over and over and over again. And nothing budges. And then you do one more hit… And a […]

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